What you will learn from this book?
* Develop a `blogging business plan’: clarify your blogging goals and sketch out a process for achieving them in WordPress
* Build a custom theme: so that the look of your blog immediately communicates your brand to visitors
* Engage with the blogosphere: create beneficial relationships with other bloggers, making the most of each other’s traffic and customers
* Optimize your site for search: incorporate good SEO practices into your blog posting and planning
* Use social media marketing such as Digg, Reddit, Facebook, and Del.icio.us to drive traffic to your blog
* Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
* Manage adverts and implement revenue-generating features using Google AdSense with the Adsense Manager plugin
* Incorporate multimedia on your blog, including video and image galleries
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